B2B Viral Marketing

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You've probably seen or heard about those campaigns that have received a lot of people a few hours to watch their video or read the blog.

Viral marketing should not be some big numbers, but can also be small. In fact, a lot of small ripples, or campaigns to prepare a large ripple, if maintained at all times.

Why do some viral marketing campaigns successful and others fail?

Well, like all marketing, there are things you can do to increase the likelihood of campaign success and the best way to learn is a real live examples.

Unlike the holders of all the numbers of viral campaigns start with just a few like Cindy Gordon, vice president of new media and marketing partnerships at Universal Orlando Resort demonstrated when it launched the magical world of Harry Potter, with only 7 people and ended 350 million people are exposed to launch a short period of time.

These seven people said tens of thousands.

The traditional media as tens of thousands listening and writing news in their newspapers and magazines, radio and television reports and blog posts.

Finally, 350 million people worldwide had heard the news that Universal Orlando Resort has created the magical world of Harry Potter theme park just off due to an event to seven people.

So what does this tell us about a viral marketing campaign successful?

First of all, Cindy has had a clear idea of ​​Persona buyer, the features of the individual that would be really interested in this product launch, and she told her story to those who are interested in the market. You must get to know your market close.

The old rules of marketing and sales meant that you had to beg, buy and badger your way into people's lives. The new rules are more sophisticated and that you will gain attention by placing and publish the content useful and interesting. On the internet you are what you publish.

It 's all about people, people who buy, it seems, to produce and sell, but forget that their own companies and I think the market can do whatever they want, I would be dangerous, especially when the news travels so fast. So when people do amazing things that promote your brand should be mutual, but this is the story of 3M hijack a cool trick is called Post-it Jaguar clearly shows companies are struggling this term.

Stop being bored and encourage people to share and care. Nobody cares about your products or services, unless you leave so the autoclave technology and maintains business and start showing their real people who speak your language buyers. It's scary, but you have to let go.

The last obstacle is one that affects the human race in many ways and it is fear. Stop avoiding the need for change and endless stream of excuses. You have nothing to lose but your sense of control.

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