Customer Loyalty Drives The Household Appliances Industry



Macef Milano
It is the innate need of many a homemaker to live in an aesthetically pleasant house. To satisfy this basic human need, one can choose household products with utility and aesthetic features from a myriad range of market options. The vital sector of household goods and products is much dependent on a buoyant national economy. Often the gross domestic product and the per capita income play a vital role in shaping the household goods manufacturing and supply industry. It is an accepted fact that the household goods and supplies are introduced into the market based on a stable-demand expectation. Going by this analogy, today’s household goods and services sector increasingly operates to cater to the affluent middle class in the local and international markets.

While many market players in the household goods industry are branded, organized entities, there are some equally powerful entrepreneurs from the unorganized sector. In the context of developing economies, it is a dynamic scene as one finds both the organized and the unorganized businesses targeting customer-base in the rural, semi-urban and urban markets. In the context of developed economies, a slightly different picture emerges with an edge for the automated, organized sector. For a layman, visiting popular trade-fairs on household goods as Macef can be a learning experience.
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Traditionally, the manufacturers of household goods and lifestyle products often segment their products into premium or the luxury range and the popular or the economic range while channelizing their products through distributors and retailers. While the premium range of products is offered for the brand conscious home-makers, the economic range of products is offered for the price-conscious customers. The vibrancy of this industry is determined by the number of product sales. Thus pricing, accessibility, customer loyalty play a vital role in deciding the viability of many businesses in this customer goods sector. As a prudent customer, one can take out some time to visit premium industrial trade expos such as Macef 2014 to upgrade one’s awareness of the present and future trends in this volume driven, loyalty based industry.

Macef 2014
In the global market of today, the homemakers have another option of buying their utility items or mulch-functional home products from retail outlets of multinational companies. To the customer’s advantage, global brands now sell home utility premium products that are priced as per local context. These MNC retail outlets also provide value added service options too. For the upwardly, mobile global customers, exploring various industry backed trade shows such as the Italy-based Macef is a good way to see and order goods or services as per one’s budget , preference and situation.

One can aptly agree that the adage of Rome not being built in a day is equally applicable to the homemaker’s task of putting together a comfortable and an aesthetically pleasing home. This adage also holds true for all the businesses in household goods industry as building loyal customer base drives the success of this sector.